Who’s the winner?
We all want to be winners. Because when we are, we feel we achieved something, are rewarded (for the right reason) and we might even feel flattered. One of the strategies implemented at one of my customers makes use of…
Follow the Queen Bee!
Behavioral targeting is hot. Psychology combined with marketing technology predicts personal preferences and/or behavior better, leading to contextually personalized offers with higher conversion rates. It's not the holy grail, but it works quite good. Still, apart from the biggest web…