Curated links: Week 23
Another week of persuasion marketing links. A full summary for your convencience. Do you have some links to add? Please add them in the comments, send them in the contact form or participate on Twitter or Google+.
Now…who’s the winner? A real life example of a high conversion strategy for retailers.
An overview of the basics for loyalty.
Persuade with customer reviews.
From Persuasion and Passion to Action. What matters are results.
Customer Loyalty and Advocacy: What Can We Learn From Jonathan Ive and Zappos?
Behavioral biases. Quite a list of them, actually.
Daniel Kahneman on the Trap of ‘Thinking That We Know’
The title is Real-Time Interaction Management. But it’s only a list.
Reflections on what influence actually is.
Solis about the 5 pillars of social media strategy.
Homophily makes you choose…the same. Really.
Review of Peppers and Rogers’ book: Extreme Trust.
Series of 3 articles worth reading. Conversion and visitors.
The Game Mechanics of Customer Loyalty.
Customer experience shapes loyalty, not price.
Mary Meeker Re-Imagines Nearly Everything (again).
Morality and design; what is persuading you and how far do you go? (video)
That’s it for this week! Let me know when you have more links through Twitter or Google+ or add your comments under here!